Knowledge for Progress

Mass Media on Tobacco Control: Recent Trends (August 15-January 17)

Recent continuous efforts from mass media on tobacco taxation and graphic health warning (GHW) issues are adorable indeed. The number of tobacco-related media pieces, based on PROGGA’s media monitoring data from May 2016 to January 2017, was 9412 which is almost twice than the past nine months (August 2015 – April 2016). Remarkably, majority of the media pieces dealt with tobacco tax (38%) and GHW (11%) and it has tremendously contributed to earn increased taxes in FY 2016-17 and implement the GHW.

There has been a substantial increase on the reports about tobacco control law and policy as well. Around 41% additional media pieces have been published in this period (May 2016 – January 2017) than the former one (August 2015- April 2016). The increasing growth proves the association and active participation of mass media in existing movements to finalize the draft Health Development Surcharge Management Policy and National Tobacco Control Policy. Besides, there has been significant increase in pieces about smoking-free environment and other tobacco control issues.

Bangladesh marches towards a satisfactory progress on tobacco control issues gradually. However, if the GHW implementation complying guidelines, implementation of National Tobacco Control Policy and Health Development Surcharge Management Policy etc. are done, confidently the movement to a tobacco-free Bangladesh will be augmented. The mass media role is a must here.

Periodical ‘Tamaker Khabor’

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The periodical is a compilation of selected published/aired media pieces of ATMA members. Along with the compilation, the periodicals also have analysis of the trends and issues of tobacco control coverage generated in the particular quarter. The media pieces were selected by an editorial group consisted of nine ATMA members.

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