PROGGA

Knowledge for Progress

Anti Tobacco Media Alliance (ATMA)

In line with the other countries, Bangladeshi media community has been playing an active role in tobacco control. Earlier in 2010, with a view to strengthen the role of media and to integrate media more with tobacco control activities, PROGGA in association with Press Institute of Bangladesh (PIB) set out training workshops on tobacco control for journalists. Under this capacity building scheme, around 350 national and regional journalists were trained. The participant journalists of the training largely recommended forming a media network to work on tobacco control in a more coordinated way. ATMA (Anti Tobacco Media Alliance) started its journey from 5 February, 2011 from this ground.

ATMA members periodically gather on the central meeting in Dhaka, discuss various priority issues of tobacco control and decide the next course of action. Two regional members from each of the divisions attend the central meeting rotationally. At the same time, immediate after the central meeting, regional ATMA members gather in the divisional level, discuss about the tobacco control priorities and decide the next strategies considering their local context. The regional meetings hosted by the regional secretariats.

Goals and Objectives

Ensuring the effective role of media to make a smoke-free Bangladesh is the key concern of ATMA. Keeping the goal in mind, ATMA will work on the following issues and execute important functions to influence policymakers regarding policy making over tobacco control issues and assist in implementation through building public awareness.

  • Amendment of the tobacco control law.
  • Slapping higher tobacco taxes in national budget.
  • Exposing tobacco industry tactics for tobacco promotion.
  • Detrimental health effects of tobacco.
  • Other contemporary tobacco-related issues.

Working Committee

Primarily a working committee, comprising 24 members, is leading the network towards building a stronger platform. For better regional representation, 7 representatives from 7 divisions has co-opt in the working committee in 2014.

Secretariat

PROGGA has been providing secretarial support to maintain the network centrally. At regional level, YPSA act as Chittagong secretariat, ACD as Rajshahi secretariat, SHIMANTIK as Sylhet secretariat, AID as Khulna secretariat, ACD as Rangpur secretariat and ACLAB as Barisal secretariat.

ATMA Initiatives

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ATMA has performed a number of activities since its inception. Notably, in 2012 and 2013 it has arranged press conference marking the World No Tobacco Day and National Budget, underscoring the amendment of the existing tobacco control law and higher tobacco tax as well. Additionally, the ATMA members meet on quarterly basis in central and regional level to get informed over the latest updates of the tobacco control activities in the country. Besides, the ATMA members are writing and producing different media topics over tobacco control which are being published and aired in mass media to attract attention of policymakers and commoners over tobacco control issues.

ATMA Brochure

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Press Coverage

ContactMember SecretaryATMA Secretariat, PROGGAPhone: +88 02 9005553Email: atma_bd@yahoo.com

House 6 (3rd Floor, East Side), Main Road 3, Block A, Section 11, Mirpur, Dhaka-1216
Tel:+88-02-9005553, Fax:+88-02-8060751 Email:progga.bd@gmail.com , info@progga.org
URL : www.progga.org , Skype ID: progga.bd